Discover announced today a $5 million commitment to Black-owned restaurants. From now through Oct. 31, 2020, anyone can go to Discover’s Facebook, Twitter and Instagram pages to nominate their favorite Black-owned restaurant, and 200 nominees will be randomly selected to receive $25,000.*
“COVID-19 has wreaked havoc on businesses across the United States, and we want to help effect positive change by offering financial support to Black-owned restaurants, a segment of the economy that has been disproportionately impacted during this pandemic,” said Julie Loeger, Discover Executive Vice President and President of U.S. Cards. “Through this campaign, people across the country can support their favorite Black-owned restaurants. By sharing the names of these establishments on social media, it not only helps promote these businesses, but it also nominates them for a chance at $25,000.”
Nominations are accepted only at the following:
- Twitter: Tweet or reply to Discover’s post about the $5 million commitment with a restaurant nomination including @Discover, #EatItForward and #Sweepstakes and @ mention the restaurant’s Twitter account or the name of restaurant.
- Facebook: Nominate a restaurant in the comments section of Discover’s post about the $5 million commitment.
- Instagram: Upload a photo taken by user that is associated with the nominated restaurant and include @Discover, #EatItForward, #Sweepstakes and @ mention the restaurant’s Instagram account or restaurant name within the photo caption.
Weekly drawings will start July 13, 2020, and will consist of 17 weekly entry periods, with the final drawing date taking place on November 2020. Full terms and conditions of the program can be found at www.EatItForwardTerms.com.
To launch the program, three Black-owned restaurants already have received $25,000 each – Back in the Day Bakery in Savannah, Georgia, Post Office Pies in Birmingham, Alabama, and Rodney Scott’s BBQ in both Birmingham and Charleston, South Carolina, and their stories will be featured in Discover’s communication channels in support of #EatItForward program.
For more information, please visit, www.Discover.com/EatItForward.