GoDaddy Inc., the world’s largest cloud platform dedicated to small, independent ventures, has signed Ayesha Curry, one of the most successful food entrepreneurs in the world. Together, GoDaddy and Ayesha will work together to inspire entrepreneurs, makers and independent do-ers to turn their ideas into reality online.
“I’m an entrepreneur myself and know how hard it can be to turn your passion into a business. My strategy has always been to stay true to myself and my vision by building an intimate connection with my community, and GoDaddy understands the importance of community by making it easy to get any idea online and discovered,” Ayesha said. “GoDaddy is all about helping people advance their dreams, build businesses and make their big ideas real. Together we can reach millions of people around the world who are looking to convert their passions into reality.”
Ayesha built a successful brand born out of her love of family, faith and food. She started with a small food blog and YouTube channel a few years ago, and has now built an online community of more than 7 million followers. She’s the host of cooking shows on Food Network and ABC, has her own line of cookware sold at retailers nationwide, with kitchen textiles and bedding hitting later this year, a New York Times bestselling cookbook, and International Smoke, her successful restaurant which will have its fifth location by early next year. Like many entrepreneurs, Ayesha balances growing her businesses with raising her young family.
“Ayesha’s passion and conviction are the foundation for her success,” said Cameron Scott, GoDaddy Chief Brand Officer. “She has lived the ups and downs of starting a new business from scratch, and knows the jubilation of taking an idea from concept to reality. She’s a stellar advocate for makers and do-ers looking for help to build their own brand, establish an engaged community and connect with potential customers.”
Ayesha and GoDaddy are gearing up to launch her next big food-related venture in early 2019, and as part of the partnership she’ll star in a new GoDaddy advertising campaign advocating for entrepreneurs looking to expand their brand identity without spending big bucks. This partnership marks a new marketing strategy for GoDaddy as Ayesha joins Danica Patrick, a longtime GoDaddy spokesperson. Shortly after Ayesha announced the news on Instagram, Danica welcomed her to the GoDaddy family: “Welcome to @GoDaddy @Ayeshacurry – can’t wait to ‘cook up’ some advice with you for our fellow entrepreneurs. And we should definitely finish that bottle one of these days. Cheers!”
“We’re excited for Ayesha to join Danica as part of the GoDaddy tribe and we’re thrilled to partner with both women to showcase the various ways that entrepreneurs can make their dreams come to life online,” added Scott at GoDaddy.
To see what Ayesha has cooking, please visit www.AyeshaCurry.com.