P.F. Chang’s Launches Proprietary Wines

Originally posted on restaurantnews.com

Blends were developed specifically for the chain’s food

P.F. Chang’s China Bistro has teamed up with Browne Family Vineyards of Walla Walla, Wash., to introduce two wines available only at the Scottsdale, Ariz.-based chain’s 215 restaurants.

The wines are labeled “Browne Family Vineyards &,” and don’t mention the P.F. Chang’s name because executives didn’t want the wine to be a private label, P.F. Chang’s beverage director Mary Melton said.

“It’s a premium wine blended with our cuisine in mind,” said Melton, who worked with Browne Family Vineyards owner Andrew Browne to develop the wines.

The white wine is an off-dry blend of 81 percent Riesling, 10 percent Sauvignon Blanc, 7 percent Pinot Gris and 1 percent each of Chenin Blanc and Roussanne, from grapes from Washington’s Columbia Valley.

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