Sponsored by Dinova for Restaurant News
Putting nutritious options front and center feeds employee and company wellness goals.
The New Year brings new health resolutions for business diners, and new opportunities for restaurants to support their efforts. Growing numbers of corporations also share this commitment to health, making healthy menu options a marketing advantage for restaurants and caterers.
A recent survey from Dinova, a $6B marketplace that exclusively connects business expense account diners to quality restaurants, shows that 79% of Dinova corporations have formal employee wellness programs. Dinova’s business dining market includes more than 40% of Fortune 100 enterprises. This suggests that healthy menu items could mean strong sales for restaurants during the winter “resolution season,” when business diners have a heightened interest in healthy eating in the office and on the road.
Healthy options a priority at Accenture, especially for frequent business travelers
Not surprisingly, losing weight and healthier eating is the #1 resolution according to the top 10 New Year’s Resolutions for 2017. Growing numbers of corporations are supporting their employees in these efforts, especially frequent business travelers who are trying to find healthier options while traveling.
Accenture, a leading global professional services company providing a range of strategy, consulting, digital, technology & operations services and solutions, is one of the corporations that participates in Dinova’s business dining marketplace. In 2016, Accenture added a new online support program, Accenture Active, to its wellness benefits. The platform includes tools to help employees track their food choices, activity level, and to participate in online support discussions with other employees. The program quickly reached 69% employee enrollment, with 48% of employees actively engaged and using the program regularly.