Panel of creative and design experts bestow award for best new innovation in design to the technology leader in wine and spirits bottle decorating.
Quest, the leading bi-coastal bottle packaging company, was awarded the 2016 most innovative wine packaging award among a broad spectrum of diverse entries at this year’s WINES & VINES Packaging Conference held here. The winning design was for “Mask Spray”, a new technique created by Quest for Reed Vineyards, Lodi, California.
Judging criteria was based on technical innovation, functionality and marketability. Quest’s entry was chosen because, “This is a breakthrough that allows the entire bottle to become a decorative canvas. This process enables more innovative design choices for wine makers, brand owners and designers to consider. There is virtually an endless combination of designs and colors to transform an ordinary bottle into a fully custom-made work of art.”
Quest CEO, Ingrid Cornehl, commented, “This is a great day for our company. To get this particular award for packaging innovation is particularly satisfying since we have a 16-plus year history of pushing the boundaries of how brands can be presented at the retail shelf, on the bar and at the moment of truth when you pour the contents and connect these impressions with the personal experience. We’ve built our company on helping brands stand out and this is another great example of that.”
Reed Vineyards winemaker is Ryan Reed who also happens to be the Chief Technology Officer of Quest. He is undoubtedly the most familiar with the latest, cutting edge decorating techniques given his shared interests as master craftsman in bottle décor as well as being a winemaker. Mr. Reed commented, “With this new Mask Spray technique, every part of the bottle can be decorated even if the design requires very fine detail.” The winning bottle looks like the top was dipped in wax with the fine detail of a lion’s head drawing showing through the wax.
About Quest Industries
Quest Industries serves premier brands in the wine, spirit and cosmetic industries with innovative, award-winning bottle decoration that helps brands stand out on retail shelves, in restaurants and bars, and at home with friends and family. We are the industry leader in environmentally safe and durable direct to glass screen printing and coatings and offer the broadest portfolio of solutions.