Samuel Adams Brewing the American Dream Brings Small Business Speed Coaching to Detroit for the First Time

Food & Beverage Entrepreneurs, Including Fellow Craft Brewers, Get Nuts-and-Bolts Business Advice from Industry Experts

Samuel Adams announced it will host its signature small business Speed Coaching event in Detroit for the first time on Wednesday, April 13th. Designed to provide expert, personalized business advice, this dynamic event is part of Samuel Adams Brewing the American Dream, a coaching and micro-lending program for small business owners working in food, beverage and craft brewing. The event will be hosted in partnership with Build Institute, affiliate of the Downtown Detroit Partnership, which provides a variety of tools, resources and support for entrepreneurs in Detroit and the surrounding area.

The Speed Coaching event will take place from 6:00 p.m. – 8:30 p.m. ET at Build Institute (2701 Bagley Ave., Detroit, MI 48216), and is structured so that small craft business owners can partner with various experts to generate new ideas and strategies that will help their businesses succeed. Each entrepreneur can participate in up to six 20-minute personalized, high-impact sessions with some of the area’s best small business specialists, as well as subject experts from Samuel Adams.

Held in cities across the country, Brewing the American Dream Speed Coaching events have supported thousands of food/beverage craft businesses with practical and real-world business advice. From sales and distribution to packaging, finance, e-commerce and more, no small business subject is off-limits. While the event is free, small business owners should register online at Participants are encouraged to bring samples of their products and packaging, and should also come prepared with questions regarding specific challenges and problems their businesses are facing.

“We’re excited to bring our Samuel Adams Brewing the American Dream Speed Coaching to Detroit, given the number of up-and-coming local craft food and beverage businesses and breweries,” said Jim Koch, founder and brewer of Samuel Adams. “We’re looking forward to supporting the passionate entrepreneurs behind these businesses by providing nuts-and-bolts business advice –basic stuff like how to setup a payroll, negotiate a lease or price a product – that I wished I had when starting Sam Adams 32 years ago. We’re looking forward to a dynamic and fun evening with a lot of great interaction and learning.”

Koch noted that, in addition to supporting small food and beverage businesses through coaching and mentoring, the program also provides microloans through its partnership with Accion, the nation’s leading nonprofit provider of small business capital and coaching. These loans, typically ranging from $500-$25,000, often help small business owners who’ve been turned down by traditional lenders due to lack of credit, the small size of the loan request or the volatile nature of the food and beverage industry.

Brewing the American Dream History & Impact As Samuel Adams’ core philanthropic program, Brewing the American Dream, in partnership with Accion, provides small craft food and beverage businesses with a unique combination of the two things Jim Koch wished he had when starting Sam Adams 32 years ago: access to capital and expert business advice.

Through the support of national partner and non-profit microfinance organization, Accion, Brewing the American Dream has lent more than $9.6 million to over 885 small food and beverage businesses since it was launched in 2008. Just as important, the program has coached or mentored over 6,000 businesses and created or saved more than 3,500 jobs. It has also been recognized by the Clinton Global Initiative and the White House Summit on the Future of Corporate Service. To learn more please visit:

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About VSheree

V. Sheree Williams is the publisher of Cuisine Noir Magazine, the country's first digital and print culinary magazine that connects the African diaspora through food, drink and travel. For more, in-depth stories, visit
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