BODEN, an independent, minority-owned agency helps lead creative and communications efforts for PepsiCo Juntos Crecemos, the company’s new multi-year platform supporting Hispanic-owned small businesses
BODEN, a Hispanic-owned communications agency, secures PepsiCo as a client to spearhead creative and public relations efforts for its new multi-year platform aimed at strengthening Hispanic-owned small businesses. BODEN is responsible for the program’s brand identity including its distinctive name, as well as the development of the platform’s public relations and social media strategy.
“The mission of PepsiCo’s new Hispanic business platform is deeply personal to us,” said Natalie Boden, founder and president of BODEN. “As a small business owner myself, and with many members of our BODEN team coming from lines of Latino-owned small businesses, we understand first-hand the positive impact this program will have on our community and our economy. We are proud to work with PepsiCo in their effort to champion and support Hispanic small businesses across the country.”
